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Japanese Luxury Resorts

Service
PR Desk (Retainer PR Service)

Period
January 2017 – Present

Objective
Introduce and Raise awareness of corporate and resort facilities in Japan and Indonesia to Indonesia consumers. Build a long term relationship with top media and influencers.

What We Did
Resort Opening Phase
Press Conference

Maintenance Phase
1. Media/Influencer Visit:
Vector represents the client and arrange the meeting with local top media and influencer to introduce about the brand and facilities.

2. Handling inquiry from media/KOL:
Receive questions/inquiries from media and influencer for the coverage.
Arrange stay for media and influencer to gain review articles.

Result
Resort Opening Phase : 68 media attendance, 45 published articles in the press conference
Maintenance Phase      : Visited 28 media/KOL and gained 24 articles in 2017

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Works Category