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Building Credibility for University

Service
PR Desk (Retainer PR Service)

Period
January 2017 – April 2017

Objective
Aim to build the credibility of the university by spreading the news of the student’s outstanding achievement and its CSR activities. The student’s achievement shows that the Swiss German University has top notch faculty program.

What We Did
1. Monthly press release distribution
2. 2 Top interviews with printed media and online media
3. Handling inquiry from media: Receive questions/inquiries from media for the coverage.
4. Press Conference: Announcement of the campus relocation

Result
Gained total 110 media coverages in 4 months.
– Press Release Distribution : 15 media coverages every month
– Each Top Interview: 5 media coverages from each top interview
– Press conference: 35 media attendance and 45 media coverages

 

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